(originally published @ tekhne.com)
Taking a $2.9 billion loss is like taking a punch from Mike Tyson. Ask Michael Spinks if he felt $2.9 billion lighter after his introduction to Tyson’s left hook.
Only Michael Spinks wasn’t expected to get back in the ring. Sony not only has to get back in the ring, they’re expected to return with all their faculties in check and retake the Heavyweight crown after four consecutive years of brutal industry pummeling rather than just 88 seconds.
Incoming CEO Kazuo Hirai isn’t pulling any punches, however. “I have a very strong sense of crisis about the environment surrounding us,” Hirai said at a news conference. “We cannot be afraid to make painful choices for the future of Sony. Our rivals and the operating environment won’t wait for us.”