The set began with the tub-thumper and current hit single “Take A Walk.” The near capacity crowd salivated, perhaps a Pavlov’s dog response, craving Taco Bell. (You know, because “Take A Walk” is featured prominently in a Taco Bell commercial.) Really, you know you’ve made it when your single’s selling grade-D taco beef on a Dorito. A true American success story. I thought it was an odd choice to lead with the song on everyone’s brain.
If you’re in Pittsburgh and available on the evening of 10/10, go see the Dig, a NYC-based indie-rock outfit that Consequence of Sound likens to a cross between Vampire Weekend and the Antlers.
Then their songs started getting more and more airtime on XM. And then the bomb drops. Their music starts showing up movie trailers for major release films like “The Perks of Being a Wallflower” and “Frankenweenie,” in commercials, American Idol promos. Glee just covered “It’s Time” in the season opener. This band was anonymous five months ago. But why the meteoric rise? What’s the secret?
I’d been a fan of G.O. since the days you could only order their music from their website. Hell, it might have even been a MySpace page. No guarantees on that. I knew nothing about the band other than that it was two dudes. One did the beats and one did everything else. I’d not seen them live, clearly, and thus had no idea what kind of crowd frequented a Ghostland Observatory performance. I didn’t know anyone else that listened to G.O. Do you know anyone that listens to G.O.? Probably not.
I’ve not “bettered” the mixes in any way. The awful tracks remain, blemishes on my taste (and lack thereof) as a teenager. What you see here is the track order as they were created from 1993-1996. Enjoy these time capsules (or not), these (ugh) plastic windows into my teenage schizophrenia.