In the spirit of World Music Day, or because I just happened to stumble across this release in the KCRW Spotify App on World Music Day, I’ve got to journey to the highest mountain and spread the word about Curumin’s Arrocha. And by journey, I mean take a break from work for a moment. And by highest mountain, I mean my bl-g, which is more of a glorified mole hill. The Brazilian artist Curumin combines jazz, samba, bossa nova, hip-hop and bleeps and blips into something entirely unique and essential. World Music rarely excites me. In fact, the term seems like a misnomer and reeks of American ethnocentrism. It’s not worldly, it’s just “other.” You speak the anglo or you don’t. True World Music, it seems, should bridge cultures and musical genres. Thus, in the spirit of true Wordly Music, I give you São Paulo’s Curumin.